the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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“hot list” envy, a community book drive + a new interior design blog

September 7, 2012 , , , , , ,


HOT LIST Envy: Twitter and Facebook were flooded this past week with a final push for 2012 Philly HOT LIST votes, and Conshohocken’s Lavenders Spa has been right in the mix. Watching from the sidelines in our role as cheerleaders, we were privy to the both the excitement and stress that business owners feel vying for that No.1 spot. Having had a front row seat to numerous “Best of” rivalries over the years, it’s always been a curiosity to see the level of importance placed on these rankings. We certainly get the sensitivities and the drive to be The Best, and appreciate the value of third-party endorsement (we are in public relations, after all), but our interests lie in the true ROI of campaigning for and winning such competitions. If there is Best of or Hot List bump, how many new customers are gained? How long does the boost last? And, do those customers demonstrate longevity? Do they become reliable brand ambassadors? If you’re a business owner who has either lost or won, we’d like to hear your insights. And, we’re pretty sure others would too.

Reach Out and Read: September is turning out to be a lucky month for one of Philadelphia’s leading literary advocates, Reach Out and Read. This week, Main Line Parent kicked off its 2-month book drive, and in October, the organization is hosting a restaurant-centric fundraiser. We’ll be involved with both efforts, so you’ll guaranteed not to miss any details or updates. Saturday is International Literacy Day, so be sure to make time for a little read-aloud with the kids or better yet, some solo sustained silent reading.

We’re not the only ones getting our blog on. Dana Angelucci of Dalucci Design recently jumped back into action with a very un-stuffy approach. Take a look.


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