the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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sushi on the brain

September 7, 2012 , , , , , , , , ,


We can’t get enough Omega-3, so anytime we have a chance to get our hand around a spicy scallop hand roll or balance a plump slice of raw salmon or kampachi between our chopsticks, we are all in. Recently, we treated ourselves to a working lunch at Zento in Old City, a visit that also served as a “tasting” for Mrs. Warden-Reeder’s June wedding. At the time of our visit, this petite sushi haunt had just moved to its new location across from Triumph Brewery. It was too warm to sit street-side, so we hunkered down at one of the banquettes inside. Tiny, yet sleek, and dimly lit (which we happen to prefer since we’re always staring at out computer screens), this is a cozy little spot. Not only did we dig the low-key yet stylish ambiance, the service was about as friendly and unobtrusive as it gets. We were especially partial to the yellowtail tartare, which had us smacking our lips, but everything we sampled had our taste buds singing. And, we when we bit into our hand rolls, we happily discovered some of the crispiest nori around. Nothing is more of a sushi buzz kill than your teeth and tongue getting stuck inside a too-squishy mix of rice and seaweed.

We’d be remiss to overlook Yanako,the long-awaited Japanese concept from Chef Moon Krapugthong. You’ve surely heard us—and the local food media—buzzing about the décor and the food. In fact, we’re pretty proud of all that buzz, so rather than carry on here, we’ll send you to our Hot off the Press Pinterest page where you’ll find plenty of excuses to indulge in your own preferred varieties of Omega-3. It’s BYOB, so grab a bottle or 6-pack before you hit Main Street.


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