the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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accept it: twitter helps you write better

September 24, 2012 , , , , , , ,

This post is for all you Twitter-critics who relish poking fun at people like @eatDEWwrite (aka ME) who spend numerous hours a week tweeting, reading and retweeting, hashtagging and following. Not only do you presume that we’re doing nothing more than making noise in that “too much information” kind of way, you’ve also assumed that tweeting is easy.

I stand up for my fellow tweeps on this matter: Getting out what you want to say in 140 characters or less—especially with hashtags and retweet notations—is hard work. The best tweets take several “rewrites,” and require eagle eye proofreading. Nothing is more embarrassing than sending out a tweet that contains misspellings and poor grammar. (It’s bad enough when a link doesn’t work.)

There’s also a matter of relevance. If you can’t get a proper tweet off quickly while the rest of the Twitterverse is mid-conversation on a hot topic, you can just stuff that tweet in the trash icon. Tweeting is in real-time; if you can’t summarize what the trending topics are, what you have to say about them, if you have something valuable to say about them, and then say it quickly (arthritis here I come!) and succinctly, your tweet is old news. I’ve long said that tweeting has made me a better writer, because it has forced me to pare down, get a stronger handle on abbreviations and acronyms, and to say it straight (no fluffy descriptors). And, with so much information coming in so quickly and fairly cryptically, it really pushes your brain to analyze what sound bites are valuable. It’s a thinking person’s activity. I sparked your curiosity, didn’t I? Good, here’s an article to help turn YOU into a better writer. Twitter, here you come!


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