the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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the ultimate wine pairing, dos + don’ts of social media for businesses

September 24, 2012 , , , , , , , , ,

Here’s a fun little tidbit and infograph on the use of Facebook and wine enthusiasts. (And you thought people only whined on social media…)

On a more utilitarian note, we found this article‘s insights on the DOs and DON’Ts of using social media to grow your business, compelling. So much of what is written about this topic is common sense once you read and absorb. The problem is that we are all so hyped up on being the most visible, the loudest, most relevant voice, the page with the most likes or follows, we lose focus on meaningful engagement. Most of the time, it really does come down to quality over quantity. Certainly if there’s a call to action—a petition, a competition, a cause that needs support—quantity matters in all those scenarios. But, after the numbers run up, there’s still the need to keep those people engaged. So, we circle back. And, thanks to this article, we can all do a better job of managing our businesses and brands, and even ourselves, across all social media platforms.


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