new tea in town, shop for a good cause + get local
Lots going on for TWE this past week and more excitement to come. We’re currently working with a company that’s about to launch a wellness tea. Been busy copywriting and buttoning up our media plan. We don’t want to be a spoiler for all the great fodder we’ll be dishing on both the brand and the delicious teas, so for now we will leave you with two words: Mega Chaga.
Also this week, we’ve got a fashion-forward fundraising event at LR2, the contemporary off-shoot of Les Richards Menswear: Benefit for Badges, Thurs. 9/27, 4-7:30 p.m. Guys, if you’re in need of some new fall threads, and would like to save a few bucks (10% on all clothing and accessories), this is an opportunity to beef up your wardrobe and have a little after-work fun. Davio’s is providing the munchies, and our friends at Capital Wine & Spirits and Yard’s Brewing Company have generously donated a tasty selection of spirits and brews.
One of the other things we’re keeping our eye on is the grand opening of Local Sphere, Sept. 26th-29th. A collaborative venture from the creative minds at The College Sphere Project, Local Sphere is best described as the hyper-local intersection of people, ideas and artisan goods—a place to learn (a craft or skill), teach, support (local artisans, artists and musicians), spend (no fun just window-shopping!) and engage. Along with a marketplace showcasing local, handcrafted goods, people can take part in weekly workshops covering a range of topics, as well as listen to or participate in drum circles and jam sessions, and buy locally-grown tunes. No one is more excited than Jesse Antonini, a musician and Local Sphere’s GM, who describes this ambitious project’s purpose as: Connecting different hubs of local activity together, to see what kind of tipping effect that can have on Phoenixville’s renaissance … at different times in history, different scenes have happened because something was happening. And, everyone participated. Well said, Mr. Antonini, now show us what you’ve got!