the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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why storify?

September 30, 2012 , , , , , , , , , , ,

→We admit it; keeping up with social media and its never-ending shiny objects, takes a lot of effort. Effort, that often feels wasted, misdirected, not-so-worth-it, exhausting… you know the woes. We are all trying very hard to keep up, keep fresh and keep front-and-center in pursuit of expert credentials, increased visibility and earnest sharing of visual media and information. The ratio of fun to frustrating teeters to the negative at times, especially when the learning curve of new platforms start to feel more like hill. Take Storify for instance. It’s a very useful storytelling tool that requires more brain power and technical know how than one of our other favorite platforms, Paper.Li. Having begun the process of trying to create our first story, we can safely deem Paper.Li Sharing for Dummies (we view this as a positive; who’s got the time or energy?) Storify, alas, is going to take us a little time to get used to. (If all goes well, you’ll be reading about Ken’s Krew, Inc. via Storify soon.) However, after re-reading How brands—and PR pros—can take advantage of Storify (stashed in our Instapaper queue for 3+ weeks), we’re pulling up our boot straps and digging in. And, we plan to incorporate this nifty tool into our suite of offerings. So, if you’d like to skip the headache, but reap the benefit, we can help. Really, it’s the perfect platform for a former magazine editor/reporter—without the must-get-to-the-printer deadlines.

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