the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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dare (your teens) to read—for the fun of it

October 9, 2012 , , , , , , , , ,

→October 14th marks the start of National Teen Read Week. Since at least one of us has a couple of teens still under the same roof, we figured this was worth a little earned editorial. First of all, we are just downright jealous, because having the opportunity to devour anything other than social media, PR, copy/writing and marketing reads is rare these days—if we could transform into teens this week and hunker down with our backlog of Kindle downloads, we’d be sitting in tall cotton. But we’re old, and we’re busy, so no can do. However, we CAN encourage our teens to enjoy a little downtime with a non-homework related tome (online or in print). This year’s campaign is Dare to Read (For the Fun of It!) and festivities include a Tweet-a-thon on Oct. 17th. During the online event, people of all ages are being encouraged to Tweet their YA (young adult) lit reading recommendations, thoughts and ideas (and more) via the hashtag #TRW12 any time during the day. Details here.

As part of the week-long, national fête, The Doylestown Bookshop is hosting several YA authors as part of its KidLit Author Panel on Thurs., 10/19, 6-9 p.m. We think this is a pretty big deal. Check it out here. If your teen is into signed posters, he/she can enter to win a Reading is Awesome poster. And just in case you or your teen is wondering what the hullabaloo is all about, try this on for size:

…research shows, teens who read for fun have better test scores and are more likely to succeed in the workforce.

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