the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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fear and loathing: networking events

October 9, 2012

→A lot of emphasis is put on networking. And for good reason. After all, you can’t really grow your business or find new opportunities when you’re only communicating with existing clients or your computer monitor. However, if you’re like us, just saying the word “networking” is cause for anxiety.

For starters, most events are early in the morning, or at night, making a long day, longer. Then there’s the small talk, which some of us are good at; others, not so much. The mix of attendees can also be problematic; often fellow networkers represent businesses that are not relevant. This can lead to frustration and disconnect, making that small talk even harder. 30 minutes into the event, you’re resolved to unmet expectations. You don’t sign up for the next event, or the next. But suddenly you realize, business needs a boost, and it’s time to get back on the proverbial horse.

We feel your pain. Which, is why we were happy to discover these “13 most nifty tips for networking” in our inbox earlier. The sentence that sucked us in: Here’s how to make a networking event less stressful, more valuable, and more fun.

Of course we were excited. Who doesn’t want to find out about “Gracefully giving the slip?”

Kidding aside, this is a worthwhile read for newbies and anyone who needs to dust off his/her “schmoozing” cap. Networking is a necessary part of growing your business, so why not swap out the grim outlook for one that is positive, professional and productive.

Look for us at the next Femfessionals or Entrepreneurs’ Forum event!



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