the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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in the wake of hurricane sandy facebook + twitter play important role

November 6, 2012

→If there is anyone out there who still underestimates the power of social media, we refer you to the NY Marathon controversy, in which Mayor Bloomberg was brought to his knees within a dozen hours after he announced that the marathon would go on. Certainly other media sources, particularly radio, also impacted the outcome. NPR, especially, deserves kudos for its excellent “show don’t tell” coverage that enabled Staten Island residents to call in and share their stories and perspectives. We can’t imagine that any one listening would have not felt sick to their stomachs the rest of Friday afternoon thinking that the marathon was still on. The public’s social media sigh of relief was audible in Mr. Bloomberg’s office and around the globe.

And for those of you who still get down on Twitter, and falsely assume that this 140-character platform is a bunch of nonsense, this TechCrunch post on will bring you into the Digital Age in 0-60. Numbers alone—more than 20M tweets sent—are proof enough that Twitter played an integral role in keeping Hurricane Sandy victims, and their families in other states, informed and connected. We think that’s a pretty amazing gift to those who were scared, alone and without access to mainstream news.

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