the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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stay focused. stay motivated. stay in the (job) saddle.

November 16, 2012 , , , , , , , , , ,

→For this edition of Free Advice, we’re going to shamelessly promote @eatDEWwrite‘s recent debut post for, Professional Envy: The Dirty Little Secret Within Us and share a few other juicy tidbits about how to stay inspired when the client list isn’t budging, and worse, dwindling. Not a pretty topic, but as we are still floating around this lackluster economy, businesses are still holding back on spending, and in some cases, even daring to think about the future. This is especially true for small business owners (like ourselves), who are still making a name for themselves or are in an industry that doesn’t fare well when budgets are being cut (also like us).

So how do you stay motivated and positive through it all? Good question. And one we are asking YOU to help us answer. We hope you’ll accept our invitation to join the conversation, as we, and others, surely can learn something by sharing perspectives. (Leave comments on the homepage.) The one place we’d like to start, is gratitude. What are the things you are most grateful for in your workday? Maybe it’s your business partner, or the client that thanks you for doing the smallest thing. Or, the nice compliment you received on an event, blog post or proposal effort—even if the client chose someone else.

There’s a lot to get frustrated by each and every day when you’re a growing business, or when you’re starting to feel the wear and tear of being in business for a long time. But, there’s also a lot to be thankful for. If you’re not feeling it though, maybe you need to follow the suggestion in the aforementioned Personal Envy post. Rediscovering all the “cool” things about you/your business, might just get you right back in the saddle, and a few new clients.


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