how can you (social media) campaign like a pro?
→Almost weekly, I receive an email referencing the best or worst social media mistakes/campaigns. In my line of work, it’s impossible to resist clicking on the links to these stories or dumping them into my Instapaper account. Just like everyone else, my desire to master the art of social media messaging is pretty high.
Keeping up with the Joneses is exhausting; one of the ways that I attempt to, is through my daily Paper.li and LinkedIn Daily Digest, as well as reading just about everything I can related to this black hole of a topic. Inspiring, educational and even a bit humorous, these reads are also very humbling. It’s just not easy to stay confident that you’re doing social media right (especially when your clients are hell-bent on getting “likes” rather than focusing on who’s actively engaging on their page).
Circling back, perusing these thoughtfully compiled snippets of success or failure is educational and motivating. We can’t all measure ourselves against big companies with deep pockets, but we can harvest pieces of their online experiences, both good and bad. This article by David Moth and another by Jeff Bullas, has much to offer to those who are interested in doing social media better and curious about how the big guys go about it. Another solid link to keep on your desktop—if you’re still with me—is The best social media advice for 2013. The writer had me at the cartoon, but the tips are a gold mine. My favorite is from Mitch Joel, president of Twist Image:
Read. A lot. Spend the majority of your time reading. Everything. Books, blogs, magazines, newspapers, everything. Read content out of your sphere of interest and read content that drills down into areas you are very passionate about. Reading inspires creativity and helps me create content.
(I just never thought I’d be reading so much about social media and content marketing. Neither did the pile of books on my nightstand or on my Kindle. Bah humbug.)