the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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creating the perfect fontasy

December 10, 2012

→You don’t have to be font-obsessed to appreciate this fairly lighthearted take on taboo lettering for brands. After all, how your brand presents itself to the outside world should be a reflection of the brand, not you.

Having just had an internal debate on whether or not it was OK to use “pinkie swear” in a witty way, finding this week-old article in my inbox hit a nerve.

It’s tough to find a balance between showing a bit of “yeah, we know this isn’t brain surgery,” and “we’re not corporate, but we are 110% pro.” What it boils down to, is how seriously do you want to be taken, and by whom. Which, as you’re setting your 2013 goals, is just one of many questions that should be going around the conference table.

But along with being taken seriously, today’s brands need to stand out and demonstrate their relevance to an audience that’s being bombarded with an endless stream of stylized messages and images. Plain Jane is no longer a viable way to arrive at the party.

Of course, you don’t want to look like you’re trying too hard either, a faux pas that will doom you professionally and personally every time. As with pretty much everything else, finding the middle ground is the best plan of action. This means that if what you’re sending out into the world has a solid thread of integrity that mirrors your personality and your tie to the company you represent, you will be well-received. This may be a longshot, but I suspect that Steve Jobs understood this. Lots of people do what you do. The difference is that only YOU do it the way you do. It’s up to you then, to make that experience memorable and impressive. Every time you view something on TV, YouTube or elsewhere, and you utter the words, “That was brilliant,” you’ve expressed exactly what we’re suggesting you aspire to. Fonts may be one microcosm of that goal, but in the digital age, it’s one of the first things people will be exposed to when they encounter you and your brand.

On that note, here’s 20+ Examples of Beautiful and Inspiring Fonts to peruse… and use.



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I tend to keep it simple with Arial for all web work and Times or Garamond for all print. Then I dive into the fun ones for Headlines 🙂


December 11, 2012

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