5 PR soundbites everyone should know
December 11, 2012
Set realistic expectations: Building up to major media takes time. Gaining traction in your local market is the first step to showing larger outlets that you have something compelling to offer.
The best story may not win, but it certainly helps: Bloggers and journalists are mired in press solicitation; the more time you spend developing your story, and identifying those writers who cover your industry/topic, BEFORE making that pitch, the greater likelihood of catching their attention.
Scoring earned editorial does not always translate into sales: However, it does enhance your reputation and raise your brand’s (and products’) visibility.
PR specialists want what you want (to drive customers and press to your business): Regardless of perceptions, they “get” that relationship-building is a means to an end. Help them help you by supporting their efforts to launch new initiatives.
Social Media is more than just numbers: Sustaining online relevance and encouraging interaction among your followers takes a holistic approach. A public relations campaign targeting social media helps to build dialogue with your customers and create ambassadors for your brand. If you have outside social media support, there should be ongoing dialogue with your PR team to retain a consistent voice and messaging.