the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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let’s get visual, visual

January 17, 2013

While as copywriters we’ll always stress that superior written content is a key component to the overall image and credibility of your brand, the surging power and viral nature of visual content reminds us that even seasoned wordsmiths occasionally need to ratchet back the word count and play a little game of show, not tell.

That doesn’t mean you have to shun your witty quips or skimp on necessary details, but gussying up your post with a visual detail is a must. Just ask the pros: Facebook posts that includes an album or picture receive 120-180% more engagement from fans than a text-based post.

If that caught your attention, check out Hubspot’s 19 Reasons You Should Include Visual Content in Your Marketing [Data]  Or, if you don’t feel like reading more, just hop on Pinterest or Instagram to see firsthand that like you, consumers want to see more and read less.

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