ticker tape—PR style
→We’re all over this PRSA article and any new PR trends that will, indeed, “challenge and inspire” us.
We’re most hopeful that the first trend (the respected journalist returns) will occur, because besides having a former magazine editor (well, actually, not so former as @eatDEWwrite is back at it here) on our team, there’s something to be said about content that’s been fact-checked, proofread by a few people, and eloquently written.
Don’t get us wrong, we’re big supporters of the explosion of hyper-local websites and opportunities for avid wordsmiths to help make “news,” but sometimes it’s nice to go back to the basics. Plus, clients still favor placements in time-tested publications.
Another trend is “the picture is the story.” We have a hard time calling this a new trend, but we certainly agree with it. And while PR doesn’t exactly lend itself to expression through visual platforms, you’ll still see us hanging on Instagram and Pinterest; we just need to spend some more time thinking of creative ways to show OUR story. Which is a welcome task since much of our days are consumed by words (emails, pitches, proposals, etc.).
“PR goes mobile” is a trend we’ll be looking into a bit more. Yes, WE spend all day on our computers and phones, but just like knowing the best times for our clients to reach people via social media, we’re interested to learn more about when the masses—and specific groups/demographics—are using their cells for searching, connecting, learning or entertainment purposes. (And we’ll continue to tighten up all messaging; apparently it’s considered JV to ask people to read more than one screen of info on a handheld.)
We’re probably filling two screens by now, so we’ll wrap up with our favorite trend: PR stakes its social media claim. We’ll raise our glasses to that one. It’s about time that the leaders of companies—big and small—realize that they can’t ignore social media (and how much they need us to do it RIGHT). —@kimettinger