better graphics 101
Been a while since you last played “Would You Rather?” If so, let’s have some Friday Fun (we’re keeping things PG here, but you you’ve got all weekend to play the X-rated version). With that in mind, take a look at the pictures below and answer the questions that follow.
Based on what you SEE:
Would you rather purchase the soda on the left or on the right?
Would you rather bite the apple on the left or on the right?
Would your rather be on a deserted island with the guy on the left or on the right?
Raise your hand if you chose all photos on the left. (If you raised your hand, we just may need to have a chat with you to see what the heck you were thinking!)
The point of this “game,” is to show that we think—and develop our first impressions—based on what what see. Sure you might buy the Mountain Lion soda to save money, but at first glance, the presentation of the Mountain Dew is MUCH more enticing. The apple on the left might be perfectly delicious and juicy, but the bright, clean shot of the apple on the right makes you want to reach through your screen and grab it, doesn’t it? Do we even have to explain #3? (We’re Philly girls; even more reason to love Bradley.)
If you’ve visited our blog before, you know that we’ve been talking, er writing, a lot about how important images are these days. While it’s crucial to position your business/brand seamlessly through the words you use to describe it, it’s also a must—now more than ever—to make sure that the visual representation of your brand is consistent with the quality of your written content.
That means your website (our new site just launched yesterday; check it out!) should look up to date with crisp photos, legible fonts, easy navigation and a visually-pleasing layout, your Facebook page should be pro-looking, with a customized cover page and profile photo, as well as brand-consistent button images, and your logo, whenever it’s used, should be a hi-resolution version. Oh, and if you’re on Instagram, please only post share-worthy shots!
Do not allow someone pass up your product/service for another that simply looks better. Some small tweaks to your visual content (no matter where it’s presented) will go a long way. Don’t speak the language of graphics? We’re happy to help :).