social media marketing to dos (+ don’ts)
Jeff Bullas recently wrote about 12 key principles of social media that we all should keep in mind as the marketing landscape continues to change. Below you’ll see our thoughts on the first six. To read the last six, click over to Mr. Bulla’s article and give him some love. (And, if you’re inclined, stop back here to let us know your approach to numbers 7-12.)
Somewhere along the line we’ve heard the phrase “sharing is caring.” In social media speak, we interpret this as caring about your audiences’ time, and why they should care about what you have to say. If you don’t have an answer to this, rethink your message. On a higher level, if you want your audience to share your content, you need to prioritize quality over quantity. And, also about how that content will help, amuse, encourage, inform, etc., readers. We also advise reciprocating those shares by spending time reading links posted and shared by those you follow online. After all, you don’t want to be seen as self-centered by the people you are trying to win over.
2. Go Real-time
Timing is everything, especially on Twitter where the conversation is unfolding right in front of you (and everyone else). If you’re up on current events and tune into a variety of news, entertainment, sports, fashion and other information sources, you should easily be able to jump right in with a relevant post, comment, photo or link. It’s always a crummy feeling when you realize you missed covering a timely topic (aka National Pi Day) and an opportunity to show some social media savviness.
3. Educate, don’t sell
At the end of the day, we’re all trying to beef up our bottom line. However, if you’re constantly clogging up the Internet with the same sales message, you’re going to end up as white noise and turn off your audience. Instead share your knowledge and experience, and teach them something.
4. Entertain, don’t market
See number 3.
5. Go Multichannel
It’s important to grow your brand’s following across the web, which is why we encourage our clients to jump in where it makes the most sense (read: where their target audience is). And, even if the fit doesn’t feel right at first, once you get to know a platform, such as Pinterest, Instagram and Vine that rely more on visuals, you may ignite a whole new passion for social media—and your brand. It’s all about finding the right way to spin your content.
6. Give Information Away For Free
It’s important to position yourself as a thought leader in your industry; when you give out free advice via content-rich websites, social streams, blogs, images, videos, ebooks, and images, you’re spotlighting your expertise and showing, not telling, people that they can trust you and the services you provide.