the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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Heal the World, Make it a Better Place

April 10, 2013 , , , , , , , , , , , , ,

In case you’ve been on another planet lately, we’re here to remind you that April is Earth Month. And, while we constantly hear a rotating sequence of the frightening catastrophes that are plaguing our global environment today, it seems the positive news about steps various pockets of society are taking to help our planet never make the headlines. WE have been doing our best to change that since joining forces with SIAM (The Society for Industrial and Applied Mathematics) to promote a unique contest called Moody’s Mega Math Challenge. As part of this year’s challenge, over 5,800 high school juniors and seniors were asked to address the issue of plastic pollution and recycling in the U.S. Two days ago, the top six groups—of which there were originally 1,279—were chosen. The teams from Lansdale, PA (high five to North Penn High School), Evanston, IL, Durham, NC, Silver Spring, MD, Plymouth, MN and Tampa, FL, are all shaking in their moon boots, because more than the world’s environmental state is at stake; each of the aforementioned teams will receive between $2,500-$20,000 in scholarship prizes.

Also making the world a better place—one woman at a time—is Chef-Restaurateur, Moon Krapugthong, who launched “Ladies Night Out: Speaker Series.” in the beginning of the month. The goal of this 6-month series is to unite passionate women from diverse and professional backgrounds in a relaxed setting to discuss a range of critical issues affecting women. Each series will also spotlight influential and accomplished local women who have flourished in their careers outside of mainstream opportunities (Congresswoman Allyson Schwartz was the first Keynote speaker on 4/2). Krapugthong hopes that these forums will serve as a platform for local women to share achievements and struggles, nurture their own growth and advancement, and obtain valuable insights and resources for reaching their own goals.

Finally, we’d be remiss not to mention that in addition to Earth month, April is National Distracted Driving Awareness Month. For those of you who have not yet heard of EndDD.org (we had the pleasure of working with this group last year), we strongly suggest that you hop over to the program’s website or Facebook page. One of EndDD.org’s biggest goals is to raise student awareness about the dangers of driving distracted. Through EndDD.org and The Casey Feldman Foundation, Founder Joel Feldman has reached 75,000 teens across the country in the last year alone. And, while the program certainly views teens as the target audience for distracted driving awareness, 90% of teens touched by EndDD.org have reported that their parents are the ones who often drive distracted with them in the car. Joel is encouraged by the response of teens and firmly believes that young people will lead the way toward changing our driving culture. That said, we ALL need to do our part… so please, keep your eyes on the drive, people. Everything else can wait. We’ll leave you with this thought: sending or reading a text while driving takes your eyes off the road for an average of 4.6 seconds. At 55 mph, that’s like driving the length of an entire football field, blindfolded. (Pretty scary, no?) —@kimettinger

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