the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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go on, Gimp it a try

July 2, 2013

If you’re like us, you spend a great deal of time going through all your business’ written content with a fine-toothed comb—five times. You want to make sure each word choice is ideal, punctuation is spot-on, and of course, that what you’ve written will keep your readers’ attention. (These attention span statistics are definitely worth peeking at.)

But even if you’ve mastered the art of “say it quick and say it well,” you may lose someone before they even begin reading… If your content is suffering in the visual department, that is.

We all have endless opportunities online to not only sound, but look, our best. And fortunately, it’s not necessary to hire a graphic designer to make some basic enhancements to your overall online “look”.

Confession: I have no official graphics training. That said, I created this (just updated the cover photo this morning):
Screen shot 2013-07-02 at 10.10.39 PM

Now, I realize this particular work is not mind-blowing; however, it’s clean, sleek and consistent with TWE’s overall branding.

Can you remember the last time you went to a Facebook page or a website that had grainy images, a messy layout or simply a generally unappealing look? Can you remember what your immediate reaction was?

…So then you agree: Graphics are just as important—and at times more important—than words.

Now, if you’re ready to test the graphic creation waters, purchasing a program like Photoshop or Illustrator may be an overzealous move. But, there are plenty of free online programs that are great less complicated (but still quite comprehensive) alternatives. My personal favorite is Gimp. It’s pretty intuitive to begin with, but whenever I have a how-to question, I can always find the answer easily YouTube.

If you’re ready to get rolling but have a few questions, feel free to shoot me an email. Or, if you still would rather having nothing to do with your graphics but know your overall online image could use a lift, we can help.

—@kimettinger

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