the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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the abcs of seo (read: for newbies)

August 2, 2013 , , , , , , ,

our intern gets her SEO on… + a guest blogging gig right here

→Anyone with a website knows about SEO, it’s just whether or not they’re doing anything about it or how important it is to traffic and visibility. Even those without one have some sense of SEO’s significance to a brand. In my case, despite being at the highest level of my university PR education (I’ll be a senior at Penn State this fall), I had zero experience with SEO. My internship with the warden ettinger group, however, changed that.

If you’re as clued out as I temporarily was, SEO stands for Search Engine Optimization, a backend web tool created to help businesses work their way up the online company ladder on search engines such as Google and Yahoo.

Once I had a more concrete understanding of what SEO is and how to implement it into a website, I did what most people do when trying to master something quickly: I began my own Google search, “SEO for PR,” and spent too many hours to tally, reading every link that popped up.

After nearly going blind reading articles and blogs, and scouring PR-industry websites, I was still unsure what to do with all of this information. Thankfully, I remembered the website that has videos and tutorials on everything you can think of: YouTube. It turned out to be a goldmine for videos that show and comprehensively explain (in human language) how to use all of the websites necessary when optimizing a website.

For example, I found one video that showed how to download WordPress SEO by Yoast, and then where to input all of the information (not the most intuitive process).

This video also caught my attention; it’s geared for beginners (like myself), and does a good job explaining keywords. There was a lot of detail regarding the importance of keywords and how to find those related to your website and industry’s specific content. Delving further, the video broke down the process of  implementing those keywords for the most effective SEO.

Through all my research I picked up several useful (and understandable!) tips, from sites such as this, that you might find worthwhile as well. And, if you have some that I did not mention, or you’ve learned from trial and error, please feel free to leave a comment at the end of the post.

Pick the right keywords:

All keywords should have high search volume and low competitiveness within the search world to maximize visibility of your website’s content. You can use Google Adwords to help you there.

Don’t go overboard. Only around 3% of each page’s content should be dedicated to keywords. Each keyword must be relevant and should appear several times throughout the content.

Page titles and main navigation links should be keywords.

Meta title tags are very important for a website’s SEO. Instead of giving you the high-tech definition of what they are, simply know that they help search engines and users know what your site is about. And, when implemented correctly, meta tags can really help boost your website’s visibility on search engines. These meta title tags should contain the keywords you think your target audience will search for via Google or MSN to find your particular service.

As you can see, yes, implementing SEO takes a lot of research (read: time and effort), so the big question is, is it worth it?

The experts (and now, me) offer up a resounding, “yes.”

Without SEO, most people will never know your website or business exists, and therefore it remains one of the most important things to keep in mind when creating a website.


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