the whole-y grail

the whole-y grail

the whole-y grail

Official blog of the warden ettinger group, a full-service, Phila., PA-based PR firm serving a diverse consumer, lifestyle + nonprofit clientele. Our culinary division, The Whole Enchilada PR, caters to restaurateurs, chefs + other food-related businesses, while "the word exchange" is aimed at clients seeking à la carte copywriting services.

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i’m a pizza in a bottle, baby

August 27, 2013

→What do you get when you have a surplus of tomatoes, a bag of garlic and a garden full of herbs? 99.9% of people’s first thought would be sauce (or salsa), but Tom and Athena Seefurth said beer (our kind of couple).

Turns out Mama Mia! Pizza Beer isn’t exactly new, but thanks to a Thrillist Facebook post, it’s new to us.


The production of Pizza Beer—developed on Labor Day of 2006 by the Seefurths in their Campton Township, IL home—starts with mashing and steeping a Margherita pizza (whole wheat crust, tomato, oregano, basil and garlic). Add some hops and spices, boil (and boil, and boil), filter into a fermentation vessel and…voilà!

After reading a bunch of fairly complimentary reviews on the Pizza Beer online, I stumbled upon this fun YouTube video, which will show you one guy’s live reaction to the brew. He says, “It’s a little bit of a novelty but it’s still fun. Just sayin’.” Seems about right. (The best part of the video for this Wisconsin Badger alumn, is the fact that he’s drinking the PIzza Beer out of a Spotted Cow pint glass.)

Want to follow in the Seefurths footsteps by putting your own creative twist on some suds this coming Labor Day? Here’s Forbes’ list of America’s Wackiest Beers for some inspiration.

Hoppy, er happy concocting…


(Above photo by “Nick” at


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1 notes

  1. hoppy Friday | the whole-y grail reblogged this and added:

    […] 2 scoops would be on top of a piping-hot apple-cranberry crisp?), since writing this post about Pizza Beer, I’ve been on the lookout for something to cleanse my proverbial palate. Just reading about […]

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